Subject: Specific recommendations for individual ad units
In case someone didn't get the email:
We recently posted about personalized optimization tips you can receive via email or directly in your AdSense account. Today we'd like to introduce another form of optimization tips that we'll be rolling out over the next several weeks. These recommendations will show you how to make changes to your AdSense for Content ad unit type or format setting directly in your account in order to earn more.
To generate these new types of notifications, we use our technology to simulate the ad auction for a specific ad unit using different ad type and/or ad format settings. If our simulation shows that any of these changed settings consistently result in higher revenue for that ad unit, we’ll show a recommendation in your account. Please note that these simulations will not affect your live traffic or earnings, and you’ll only see a recommendation if our simulated auction demonstrated increased revenue for your account.
The recommendations are visible on the “Home” tab of your AdSense account so implementing a recommendation is quick and easy.
For ad type recommendations, simply click the “Do this now” button and your ad unit type will be automatically updated.
For ad format recommendations, clicking the “Create this unit” button will create a new ad unit of the recommended ad format on the “My ads” tab. To complete the implementation, replace the current ad unit code in your webpage(s) with the newly created ad unit code.
With multiple methods of bringing performance suggestions to you, we hope to help you simplify your ad management and maximize your ad revenue. For more information on personalized recommendations, please visit our Help Center.
Subject: Re: Specific recommendations for individual ad units
Here's today's missive:
[Inside AdSense] Is your site ready for your mobile users?
Last December, we posted about the massive shift to mobile we’ve seen in your users over the past two years. Still, 4 out of 5 online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience. Today, we’re launching a new suite of tools at [howtogomo.com] to help publishers build mobile-friendly websites.
To help demonstrate the potential of creating a mobile-friendly site, we’d like to share the story of AdSense publisher Baby Gaga. Two weeks after launching their mobile-friendly website they saw a 64% increase in mobile visits. This leading destination for educational materials and social support for pregnant women also saw an 82% increase in mobile page views and a 50% increase in revenue from mobile (full case study).
Today Baby Gaga’s mobile users don’t need to squint and they view more pages per visit.
Visit howtogomo.com today to:
1. See how you rate. Use the GoMoMeter to analyze your site’s mobile user experience.
2. Start planning. Download the GoMo Publisher Guide for mobile best practices.
3. Find a partner. Learn about vendors who can help with implementation.
As mobile continues to take off, we believe it's important for publishers to develop a strong mobile strategy now and make the most of this new opportunity. Baby Gaga’s decision to go mobile allowed them to improve the user experience for their mobile visitors and also make more money. We want to help you do the same. In the coming weeks, we’ll be releasing additional materials to assist you in this process, so stay tuned to Inside AdSense for further announcements!
Posted by Chris LaSala, Director, Strategic Partner Development, Mobile