Well, it's interesting to find who's hotlinking, cut-n-pasting or scraping without permission, and sometimes I write to G and ask it slap appropriate wrists, which I believe that it does. So worth it for entertainment value in the longer run. (I don't believe that, eg, about.com pays any attention when I ask them to stop copying/framing my content without permission or attribution, but when the cease-and-desist comes via G I'd like to believe that there's not a dry trouser in the house!)
PS. Plus I think it also shows a general unwillingness to profit from bad traffic, so should stand you in good stead in any site review unpleasantness...
Edited 1 time(s). Last edit at 09/21/2011 12:32AM by DamonHD.