Got to a new low now - I didn't earn enough last month to qualify for a payment In all the years I've been doing it I've always qualified for a payment, so this is most deffinitely a new low for me. Adsense has gone from paying several months mortgage in one payment to beer money (and I'm not a big drinker).
Not sure what has happened. Impressions has been a constant, CTR has dipped, but not that dramatically. EPC is what has gone down - and by loads. I guess there is not a lot I can do about that, but I will still be using it as it pays for a site I still care about.
That's odd, James. EPC for me is roughly 3x what it used to be.
Have the ad topics changed? Have you tried tweaking? I did some tweaking a year ago after a long slow decline and roughly doubled my average earnings, to get them back in the range they were in during the "good years"-- pre-global-recession.
EPC is totally dependent on what your advertisers are willing to pay for an Ad.
It may be that, for your niche, advertising budgets have been slashed and the value of clicks has collapsed as a result. However even in the recession I would find it surprising for EPC to fall as much as you indicate (unless there was, for instance, a single big player in the market which was paying a lot for ads and has now stopped advertising). Normally, it is EPC that falls off as the lower quality ads rise to the top.
Have you checked your site to see what ads are actually showing?
For me it's about the same as with Harold. Traffic dropped somewhat over the years as well as CTR. But EPC seems to be an ever climbing number. The summer months always had bad traffic for me and November, December have always been the best.
When comparing August this year to last year earnings are up 10%, EPC is up 40%, CTR is down 12%.
Ian, I get a lot of daily variation too. If you are ending up with the same amount every month, then you have three areas where you could get improvement, right? I know, too obvious, sorry, but increasing impressions, improving the CTR, or improving the EPC all could lead to improvements.
Before anyone bright spark suggests putting a lot of time into doing this and doing that, it is far easier for me to go back to plumbing at $125 and hour.
Even sit on my arse as supervisor/licensee-in-charge [I assume all legal responsibility] for a lazy few thousand a week. I would except, I couldn't stand the un-needed aggravation of standing over modern cretins who masquerade as tradesmen. It's bad enough screaming at three grand-sons who call themselves "builders". In a pig's eye.
On a brighter note. Amazon last month was the best for a very long time. Around twice normal.
Ian, I reckon I spent maybe five to ten hours "tweaking" last fall, and I think that has brought me at least an extra $200/month. Good use of my time, I think, and I didn't have to deal with any modern cretins!
I am hoping that the tuning work I have put in over the last month or so will pay off at Christmas, plus today I'll be writing an article for an online publication based largely on this work, which will pay me some cash next month.
(Plus it's been quite interesting actually trying to get the details right on redirects and latency and browser concurrency and CDNs and If-Modified-Since and If-None-Match, etc.)
You youngsters, always after instant gratification! B^>