Author
Message
ElvisFan
Posts:308
Preferred member
Member since: 2007-01-10
:: Quote ::
Subject: Rollercoaster Ride
Over the weekend I had (all time) record earnings ... come Monday and my bottom line is at a all time low...

I have done nothing but add several more articles to my site and my traffic is still at an all time high. What am doing wrong?

Seems like all advertisers turn off their high paying ads for the week... don't they realise that August is the highest hit month in the Elvis world?
August 07, 2007 03:50AM
nitrous
Posts:730
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Rollercoaster Ride
You need more sites and a wider range of subjects for stability in income!
August 07, 2007 09:36AM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Rollercoaster Ride
You sure that's not a change in visitor behavior? What went down the most: click-though rate or earnings per click?
August 07, 2007 05:34PM
ElvisFan
Posts:308
Preferred member
Member since: 2007-01-10
:: Quote ::
Subject: Re: Rollercoaster Ride
I found two ads that go nowhere...

Traffic at an all time high! Click-through up... so it must be earnings per click.
August 07, 2007 06:09PM
Joshua
Posts:2831
Administrator
Member since: 2007-03-16
:: Quote ::
Subject: Re: Rollercoaster Ride
So, there is a worldwide extremely high supply of Elvis related page impressions?

Maybe just the auction system doing its work correctly here.
August 07, 2007 06:18PM
nitrous
Posts:730
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Rollercoaster Ride
Loss of an advertiser or two, if they were the top paying then the bid price falls for everyone.

oR change in traffic quality, via an algo or update at google search or just lack of traffic to get a steady reading!
August 07, 2007 07:48PM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Rollercoaster Ride
I don't know about you, but on my small site, I have noticed clicks that have paid 1 or 2 cents, and others that paid more than $2, and of course just about every possible number between them. The average has been fairly stable, though.

My point is that if more of the 2 cent ads get clicked on a given day, and fewer or none of the $2 ads, I can get what looks like a drop in EPC. But it's not. It's just a change in what people are clicking on....
August 07, 2007 08:10PM
nitrous
Posts:730
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Rollercoaster Ride
Well actually its down to statistical variation.

A maths teacher (my GF) explained all of this to me a ythousand times. And shes right of course.

You need to be getting 300 to 500 clicks a day to be able to see any real stability and trends on a daily basis. If not then you need to average enough days so that you do have say approx 400 clicks (not visitors). Than compare.

Incidentally I emptied my filter on wed. Forgot I had done it (after the pub) so never started refilling it until yesterday dinner.

Average 395 clicks per day over 3 days. Trafics low at weekends... ECPM around 19 to 20.

Previously was 28 to 34 every day for a month...

Now... We have almost refilled it and 1 day later ecpm at 27+ already and there are about 50 more spaces to fill and its not a full day of filtered results yet...



Edited 1 time(s). Last edit at 08/07/2007 08:27PM by nitrous.
August 07, 2007 08:20PM

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