Author
Message
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Big Change in Google Search
I saw this reported on elsewhere and discussed passionately:

[googleblog.blogspot.com]

Seems like it might have a big impact on searches. If everyone is seeing personalized results by default (and it's not easy to turn off, so most won't), then everyone will see different results from their searches, and increasingly different results.

We won't be able to say we are #1 for a keyword any more, because different people will get different results....
December 05, 2009 07:09PM
GegaBit
Posts:3311
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
Privacy concerns aside:

If this means only very interested visitors land on my pages, then that's good news, but you and I know well that even Google's technology is far away from achieving that.

I think the most pissed are those that make a living off SEO, webmasters with good content have nothing to fear.

The real impact will be in AdSense, this could either break or multiply a site's EPC.
December 05, 2009 07:25PM
DamonHD
Posts:6158
Moderator
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
It's going to make more of a difference, I suspect, to those who remain logged into their Google account, and less to those who clear cookies periodically (or for which an anti-snooping program does it periodically) or who use multiple browsers such as at home and at work.

But, yes, I'm generally in favour of something that is good for the end-user and bad for the scammers and MFA pushers (can you hear me over in another place?)...

Please tell me though, why I keep getting shown ads of morbidly obese women with no self-control struggling to lose weight? %-P

Rgds

Damon
December 05, 2009 08:04PM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
Are we sure that this actually WILL be better for the end-user? Is being shown what you searched for before, or clicked on in the results before, better than being shown something new that might be a better answer?
December 05, 2009 08:33PM
DamonHD
Posts:6158
Moderator
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
I'm no sure, but I'm hopeful. I think it's in G's best interests that it be so...

Rgds

Damon
December 05, 2009 08:57PM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: Big Change in Google Search
Well for the most part I always get entirely relevant results with the answer I want first time around.

I've used the Google Toolbar for a long time and yes it's been personalised for some time now.

How this affects matters from an AdSense POV I really don't know.

The only time I get disappointing results is usually when I'm searching for detailed technical information on well known product XYZ and every time I can sheet the blame home to poor basic SEO by the webmaster.

Case in point: Several years ago I wanted nitty gritty technical data on corrugated iron sheeting. This is manufactured by Australia's largest corporation BHP-Billiton.

Back then, every page across the whole site [1,000's of pages] had:

<title>[www.bhpbilliton.com.au];

[code doesn't display real well here]

Even today, right now, checking that page we get:

<meta name="title" content="Home" />

That's not Google's fault. It would seem they've made a modest improvement since I sent them a stinging email back around 2004.

A multi billion dollar company with the poorest SEO I've ever encountered.

It's usually this kind of company which stymies my search results.

[gets off soapbox]
December 05, 2009 09:01PM
GegaBit
Posts:3311
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
Quote:
Are we sure that this actually WILL be better for the end-user? Is being shown what you searched for before, or clicked on in the results before

If the user enters the exact same search term she will get the same result on Google as well as any search engine, this is not Google specific.

What's new is employing AI to serve a different set of results related to background stored history, geography, and complex terms and linguistics analysis, the users always modify and refine results by changing the search term for different results anyway or dig deeper in the serps or even use a different SE for what they really want. Google monitors the whole process including the use of other SE's up to the final landing page via toolbar data.

The AI is on a learning curve refining towards what the user really wants, this is the SE Holy Grail, and the part where I seriously doubt that is ready for prime time yet and on such a scale.
December 05, 2009 10:47PM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: Big Change in Google Search
Quote:
Please tell me though, why I keep getting shown ads of morbidly obese women with no self-control struggling to lose weight?
On the prestigious Asia Times Online:

[www.atimes.com]

I always either see fat ads or dating ads from Google or whatever other ad server they use. Neither have anything to do with my history.

Why? I don't know. Any other news outlets display totally different AdSense ads.
December 05, 2009 11:02PM
Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
No-one has yet mentioned that this in turn could - and possibly will cause more bods to use adwords to ensure their site is showing on the first few pages - despite this new algo. I see this as a win-win for Google financially. I also see this may benefit smaller websites - that are probably good and relevent - but often get pushed down the pile as they don't have the means both financially and knowledge-based to compete with larger organisation with whole departments dedicated to promoting on-line visibility.

How will it impact me I ask myself? Really not sure - I guess we will be debating the pros and cons of this for some time yet.
December 05, 2009 11:57PM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
Troi, yes, that's just what intrigues me about this. And GB, I think your point is what concerns me. Google is assuming this will work for everyone, instead of letting people choose it....
December 06, 2009 12:10AM
DamonHD
Posts:6158
Moderator
Member since: 2006-11-30
:: Quote ::
Subject: Re: Big Change in Google Search
Can the new 'porn' ... ahem ... private ... browsing modes for FireFox and IE prevent/reduce Google tracking/customisation, eg as a quick way of getting non-personalised searches for SEO research purposes?

I'm not sure if you get a separate set of temporary cookies, or none at all, or what, in those modes.

Rgds

Damon
December 06, 2009 07:19PM

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