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Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: New to Amazon - Any advice
Hi Guys

Well I've finally got around to doing my Antiques, Art, And Collectors site. Not quite ready to launch - but not far off. I currently have around 23 book reviews done - including cover images etc. These are all unique content reviews. Obviously it would be ace to have the facility to use amazon to sell these books - and perhaps suggest others in the same subject area.

Any tips on which product would be best for me to use - and any pitfalls to avoid. Haven't opened the account yet - and do I remember that there are two different sets of stuff - one for Amazon UK and One for Amazon US????

So as it stands - I have feature articles - ie an article on something like Antique Desk Furniture. It would be great to have any books relating to this on the page - ie ink wells, letter racks etc.

Also have pages with detailed book reviews - ie Perhaps a book on Artist Sir Terry Frost - so other books as well as the reviewed one.

Hope that makes some sense - and hoping that you guys will ease the learning curve with Amazon....

If you need a look at the site in order to advise me - PM me and I will point you at the "work-in-progress".
April 07, 2009 12:54PM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: New to Amazon - Any advice
Well you can earn good money from Amazon if you have good traffic and site loyalty.

I've long suspected that the smaller percentage of my sales come from drive by visitors. I think the bulk of my sales come from people who are members of my 10 year old "forum", that is 1,000+ members and from others who use my sites as a "reference book".

I have no way of actually telling though.

But first and foremost - I'm a big believer in the KISS principal.

You can copy graphics from the Amazon site and re-size them if necessary. I keep them in a separate directory, mainly book covers and I name them ASIN.jpg.

ASIN is Amazon's reference number and for books is usually the 10 digit ISBN. So the graphic always relates to to the book or product.

When I display a book on a page I make the graphic clickable and all references to the book are similarly clickable links to Amazon.

I prefer to use the simple linking system:

This is the link format I use with a cover:

<a rel="nofollow" href="http://www.amazon.com/dp/ASIN-number/?tag=YOUR-ID" target="_blank"><img src="images/ASIN-number.jpg" ALT="book cover" VSPACE=4 BORDER=0 height=HT width=WD></a>

Underneath I put the book title description:

<a rel="nofollow" href="http://www.amazon.com/dp/ASIN-number/?tag=YOUR-ID" target="_blank">Book Title Description</a>

That's a standard format. Simply change:

ASIN-number, YOUR-ID, ASIN-number.jpg, HT, WD and Book Title Description.

Everything is now under your control and on your server.

Ann might chime in later and tell you how you can add simple javascript to allow mouseovers for graphics which automatically gives pricing info etc. If not I'll give it to you.

Just stick with the KISS principal IMHO.
April 07, 2009 10:17PM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: New to Amazon - Any advice
You'll need to copy and paste the above code to a handy reference page.

The a rel="nofollow" is a personal choice and a matter of some debate. I prefer to use it.
April 07, 2009 10:19PM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: New to Amazon - Any advice
That's great advice from Ian. You need to use a slightly different DIY format for Amazon UK.

I use it on this page--see the links at the bottom of the review:

[www.underdown.org]

In general, I'd be sure to give a text link to books you reviewed, keep it simple, and if you want to put lists of related books, either use that DIY link or use an Amazon widget that lets YOU specify the specific items. Amazon has a lot of widgets and banners to choose from, but most of them are dicey, as Amazon serves up content of its choice.

Also, I've pretty much stopped using banners, as people don't click them.

Hope that helps. Keep us informed!
April 07, 2009 11:51PM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: New to Amazon - Any advice
Quote:
Haven't opened the account yet - and do I remember that there are two different sets of stuff - one for Amazon UK and One for Amazon US????
Also when you do sign up use a "real" email address and not a throw away one.

Every contact with Amazon is through that address and you'd be surprised the number of people who can't get anywhere with Amazon because they forgot what they used in the first place.
April 08, 2009 01:36AM
Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: New to Amazon - Any advice
It seems to be a real pain that you have to sign up to all the different countries independently - shame they still don't have this sorted. I'm going to start with UK - and review after I can see where the traffic hopefully comes from.

All great info guys - will keep you posted.



Edited 1 time(s). Last edit at 04/08/2009 10:01AM by Troi.
April 08, 2009 09:43AM
Ian C. Purdie
Posts:2220
Senior member
Member since: 2008-12-12
:: Quote ::
Subject: Re: New to Amazon - Any advice
Do UK, US, Canada, De and Fr,Japan maybe

Only takes moments really...
April 08, 2009 11:25AM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: New to Amazon - Any advice
I think Troi's right--start with the UK. Unless her site truly will interest a global audience, it's unlikely it will ever get beyond the English-speaking Amazons. Ian, I think your site is unusual in that respect.

But Troi, have a plan in mind from the beginning for how you will implement/design links to the different locales.
April 08, 2009 07:49PM
Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: New to Amazon - Any advice
Well today I signed up with amazon uk - and did a couple of text links and a couple of text and image links. Think I tweaked something along the way that I shouldn't have tweaked - as I seemed to end up with a weird folder called cm .... Well retrace tomorrow and see where I went wrong - could be I changed a font size/colour that I maybe shouldn't have. This will all be very trial and error for me - as it is a new site - so got zero point of reference, and also first time for amazon. For the moment I have place the html code directly on the pages that I have done for specific book reviews - with the links going directly to purchase these books. Obviously the other pages - which are more article-like - I will do differently.

Wondered what you guys thought about that hover text thingey - can't remember the name of it - Amazon said that it resulted in much higher conversions - any of you had or seen experience of this?
April 08, 2009 09:07PM
Harold
Posts:2494
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: New to Amazon - Any advice
Product preview? I don't like it. I tried it for an extended time and it didn't help me. It may help conversions, but I think it reduces clickthrough (some people see it isn't what they want, so don't click), and the net result is a wash.
April 08, 2009 09:57PM

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