I check the list of the top keywords for referrals to my site from time to time, and usually it's pretty much the same--variations on the three phrases that matter for my site.
Today I saw "amazon books" in the top 10!
Further investigation revealed that Google was making those referrals--a page on my site shows up on the 2nd page of the SERPs for that phrase when it's run in quotes, as a phrase--which makes me wonder about a couple of things: why do people need to search for Amazon in that way? and if I'm getting those referrals from the 2nd page, what must sites on the 1st page be getting? Amazon does come up number one, by the way, so it's astonishing that people even go to the second page of the results.
Here's the page on my site that's getting the referrals:
No, I've not encountered anything like this. But then none or my sites could be considered as authority sites such as your.
When they were active, most of my traffic was paid for! Featuring within the SERPS didn't even figure in my wildest dreams.
However, experience of selecting Keywords and numerous Keyword Combinations for AdWords campaigns does provide a useful insight as to how AdSense for content works and sometimes directs traffic or attracts contextual ads to specific pages.
I remember your experiences with the vagaries of AdWords....
What's interesting is that there is an "aStore" in 5th place on the first page for this search--aStores are pseudo-stores created by Amazon Associates and hosted by Amazon (usually) or embedded in a web page (sometimes).
That is not a site that should rank like that. I'm going to take a look at it.
You must be ticking all their boxes for this keyword. I assume you've scanned this page with a fine tooth comb to see if there is any logic in it. Incidentally - as I have noticed a slight pattern with this - do you have any page templates/style sheets saved using the words amazon etc?
Edited 1 time(s). Last edit at 03/05/2008 07:01PM by Troi.