ong time no hear... Can't helf re sadwords, I don't use it any more. I do use yahoo though, which has prooved to be much more reliable for the sites I use it for - but probably not cheap enough for you (snigger)....
I think I am going to take Troi's advice and switch to Yasoft or is it Microhoo, just waiting for the interface to get up. Snoogle keeps sending me a stream $100 coupons which I use and then close the account down.
My research shows that the algo is actually changing preferences on a daily basis. Which makes attaining any type of continuity of metrics impossible, like a tricky rabbit.
Ian, I think there is no end up any more, just an undesirable middle that has no recognizable footprint.
If I were you - I'd start setting it all up in adcentre now. The interface is slow - and quite painful - and keywords need to be thought about and entered differently. Also the ads have shorter character lengths than yahoo - which can be a pain. Will be interesting to see what happens over the coming weeks, but to date I'm not seeing very exciting traffic figures - so hope that it will change when the switch happens - else, I've probably set something up wrong.