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Khensu
Posts:766
Senior member
Member since: 2006-12-01
:: Quote ::
Subject: Does boosting bids at midnight help?
People have theorized that boosting bids at the beginning of the day trickles down to higher performance and ad position throughout the day.

I am thinking of tripling my bids for 2 hours starting at midnight pacific, which is the most profitable time of the day.

Anybody have any previous experience with this?
October 16, 2008 11:24PM
DamonHD
Posts:6158
Moderator
Member since: 2006-11-30
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
I tried it (or something very similar) for a while and saw nothing.

In fact, I generally have my ads off briefly around midnight GMT since my servers do some housekeeping then and are under extra load, and I see no visible change in ad performance.

Rgds

Damon
October 17, 2008 08:16AM
Pengi
Posts:3345
Senior member
Member since: 2006-12-17
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
I have no experience of this from an advertiser point of view, but I suspect, as a publisher, I saw evidence of it being done by some advertisers.

Could you design some sort of experiment to test the theory? E.g. try it for some ads and see if they perform better than the others. You'd need to get decent sample sizes of course.
October 17, 2008 08:38AM
Khensu
Posts:766
Senior member
Member since: 2006-12-01
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
Well I am running all my campaigns 3x for one hour just to see if it goes.

Will let you know the results.

Just about to start.
October 17, 2008 08:56AM
Khensu
Posts:766
Senior member
Member since: 2006-12-01
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
Nope

Didn't work.

Spent an extra $200 in that hour and it just erased itself with no additional gain in $$$ or ad position.

Just had to find out.
October 17, 2008 07:42PM
Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
Oh well - at least we all know not to try this!
October 17, 2008 08:47PM
Pengi
Posts:3345
Senior member
Member since: 2006-12-17
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
I suspect that the reported benefits fall into the urban myth category.
October 18, 2008 11:49AM
Troi
Posts:4431
Senior member
Member since: 2006-11-30
:: Quote ::
Subject: Re: Does boosting bids at midnight help?
also - I guess - this would depend on your demographics - so the experiment would only be indicative of it nor working if you tried different times of the day. We all know that there is up to a 2 hour delay with adwords - also you don't know whether doing this for several days/weeks may have the desired affect. Expensive learning though!
October 18, 2008 12:29PM

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