I think a bounce is when someone lands on your page and then leaves the page and site almost immediately. It's not a bounce if they stay a set period of time or go on to another page on your site. I wonder if the programs reporting the bounce rate have different definitions.
Edited 1 time(s). Last edit at 12/04/2007 01:57PM by Harold.
Yes, my understanding is that a Bounce is when someone arrives at the page and immediately leaves again - by means of the back button or the eXit - ie not by any link or navigation.
I don't know how short a visit would need to be to be counted as a Bounce.
I would guess some visits by bots may get recorded as bounces.
Massively varing figures in bounce rate for similar pages could result from natural statistical variation and small sample sizes. The sample sizes concerned would be the number of visits to each particular page within the time period concerned - I would expect that you would require in the order of 100 visits to a page before bounce rate started to appear relatively stable.
As leaving a page can't be measured, so can't 'bounce rate' be measured accurately. Different statistical programs will use different time frames for calling a visit a 'bounce' (or visit end). Usually somewhere between 30/60 mins.
I can't give any Adwords examples but here is a P-W example:
People landing on our index directly:
Bounce rate - 10%
People sended through Harolds site:
Bounce rate - 80%
I wasn't trying to say that Harold (but expected that response). You can't expect the same rate from visitors, in this case, your site to visit the same number of pages as we (the ones already visiting P-W) do.
'Visit end' rate after 1 PV for Damons site is also 80%.
I wouldn't call neither of them poor.
'Visit end' rate for visitors from Khensus profile on WMW after 1 PV is 32%.
Anyone who navigates directly to our index page is probably looking for us and already knows exactly what to expect. These people include myself and probable most if not all of our regular posters. (I'm rather intrigued by the 10% who "bounce").
However, I would expect that anyone who arrives at our site from a link on your site is probably a new visitor. You're probably quite right that many of these may have a different form of Publishing in mind given your niche. Nevertheless, 1 in 5 stay for a look - this must be good.